Data analytics is the science of examining raw data with the purpose of drawing conclusions about that information. It is used in many industries to allow companies and organization to make better business decisions and in the sciences to verify or disprove existing models or theories. Data analytics is distinguished from data mining by the scope, purpose and focus of the analysis. Data miners sort through huge data using sophisticated software to identify undiscovered patterns and establish hidden relationships. Data analytics focuses on inference, the process of deriving a conclusion based solely on what is already known by the researcher.


How Maxtron can help you through this technology?


We help organizations to analyze their customers, predict the competitive landscape and suss out emerging trends before they go mainstream – all of which helps companies maintain a competitive edge. But turn the lens inward, and big data can also be a competitive advantage by helping managers sharpen focus on hiring, retention, compensation and developing top talent. Big data and analytics also help organizations make sound decisions around succession planning, career progression and leadership development by tracking performance, success and other metrics.


  • Timely insights from the vast amounts of data such as company databases, the Internet, social media and remote sensors.
  • Real-time monitoring and forecasting of events that impact either business performance or operation.
  • Ability to find, acquires, extract, manipulate, analyze, connect and visualize data with the tools of choice.
  • Identifying significant information that can improve decision quality.
  • Mitigating risk by optimizing the complex decisions of unplanned events more rapidly.

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